
Brand story
To those who cherish themselves from root to tip—ONSENSOU brings expert hair care straight from Beppu, Japan’s most renowned hot spring region. The brand name ONSENSOU comes from "hot spring algae," a beauty-enhancing ingredient extracted from algae found in Beppu’s natural hot springs. This unique extract helps maintain a healthy scalp environment, offering gentle care for those with scalp concerns. Inspired by Beppu and its onsen heritage, ONSENSOU features a minimalist design that reflects the Japanese aesthetic of wabi-sabi, embodying simplicity, tranquility, and natural beauty.